Social & Behaviour Change Communication
CommFinest Expertise Limited designs and implements evidence-based Social & Behaviour Change Communication (SBCC) interventions that influence knowledge, attitudes, social norms, and behaviors. We apply human-centered design, behavioral insights, and culturally grounded approaches to address complex social and development challenges while delivering measurable impact.
Our SBCC services support government programs, NGOs, development partners, and socially responsible brands across key thematic areas including health, education, financial inclusion, youth empowerment, gender equality, governance, and climate action.
a) SBCC Strategy & Program Design and Roll-out
We develop and roll-out comprehensive SBCC strategies aligned with project objectives, target audiences, and behavioral outcomes.
- Formative Research and Situation Analysis
- Audience Segmentation and Persona Development
- Behavioural Insight Generation and Barrier Analysis
- SBCC Strategy, Messaging Frameworks, and Theories of Change
b) Social Marketing & Demand Creation
We apply commercial marketing principles to promote positive social behaviors and service uptake.
- Social Marketing Campaign Design
- Product and Service Positioning for Behaviour Change
- Call-to-Action Development and Uptake Optimization
- Community Mobilization and Demand Generation Strategies
c) Community Engagement & Interpersonal Communication (IPC)
We facilitate direct engagement approaches that build trust and reinforce behavior change at the grassroots level.
- Community Dialogues, Roadshows, Public Address Systems, Mobile Video Shows, Community Theatre, and Activations
- Local Events and Sports Bonanzas: Branded, themed engagement events including tournaments, health talks, games, and community leader involvement.
- Interpersonal Communication Toolkits and Training
- Peer-to-Peer and Influencer-Led Engagement Models.
- Participatory Communication Approaches
d) Multi-Channel SBCC Campaign Implementation
We execute integrated SBCC campaigns across traditional, digital, and community-based platforms.
- Mass Media Campaigns (TV, Radio, Print, Outdoor)
- Digital and Social Media SBCC Campaigns
- Edutainment and Storytelling for Behaviour Change
- Experiential and BTL Engagement for Social Impact
e) Capacity Building & Stakeholder Engagement
We strengthen the ability of partners and frontline actors to deliver effective SBCC interventions.
- SBCC Training and Workshops
- Development of Communication Guidelines and Toolkits
- Stakeholder Mapping and Engagement Strategies
- Advocacy and Policy Communication Support
f) Monitoring, Evaluation and Learning (MEL) for SBCC
We integrate learning and accountability into SBCC programs to track effectiveness and inform adaptive management.
- SBCC Indicators and Performance Measurement
- Pre- and Post-Campaign Assessments
- Knowledge, Attitude, and Practice (KAP) Studies
- Learning Documentation and Impact Reporting
g) IEC & Multimedia Creative Production
Development of Information, Education, and Communication (IEC) materials across digital, print, and broadcast formats.
- IEC Material Design & Printing: Design and local-language adaptation of posters, brochures, banners, t-shirts, etc.
- Audio/Visual Content Production: Campaign songs, jingles, skits, public service announcements (PSAs), and influencer-recorded segments.
- Mobile-Friendly Content: Development of SMS scripts, WhatsApp content packs, and short animated explainers.
- Branded Visibility Collateral: Flags, tents, vehicle wraps, event signage, and branded gift items.
